Who uses digital asset management software (DAM)? Is DAM the right solution for your company? In this article, we take a closer look at which industries use digital asset management, and the benefit of adopting a DAM solution.
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Digital asset management software is a cloud-based solution that enables companies to store, organize, find and use their digital assets. Stored in a centralized location, DAM enables your team to securely access images from anywhere, at any time. DAM also streamlines workflows and helps you collaborate across the organization.
Digital asset management improves brand consistency by ensuring the entire organization has access to the most recent, approved assets. You can archive old assets, and control who can access images both internally and externally.
Create efficiencies by reducing time spent searching for and managing digital assets. DAM software also improves workflows, so youll be able to spend more time on revenue-generating tasks.
Your company spends time and money creating images, digital assets and marketing collateral. DAM makes it easy to find and repurpose each asset, so you get the most out of your investment.
Companies rely on content, digital assets and high-quality images to showcase their work, drive leads and ultimately grow the bottom line. And in a digital-first environment, those assets are rapidly increasing. We surveyed 500 AEC firms, and 48% report having 20,000+ digital assets. Seventy-four percent say their firm will create more images this year than last year.
A dedicated DAM solution is critical to managing this large volume across the entire organization. To win new business, all teams need access to the best digital assets quickly and easily.
There are different types of DAM solutions, and its important to choose whats best for your company. DAM software companies fall into two categories: brand-based DAMs and project-based DAMs.
You may be most familiar with brand-based DAM companies that are built for B2C organizations. Brand-based DAMs organize assets around brands or products.
The alternative is project-based DAM. Project-based DAM solutions, like OpenAsset, are built to store and organize assets for projects or properties and often work best for architecture, engineering, construction and real estate firms.
Both internal and external teams use DAM to collaborate, save time and reduce headaches. Internal teams use DAM to find the best, approved assets. They can also share those assets with external teams or agencies.
Marketers use digital asset management to store, organize and manage marketing collateral, including brand logos, whitepapers, sales slicks and images. They leverage DAM software to ensure that everyone in the organization can access the right digital assets, at the right time. Since everyone has access to the needed materials, DAM eliminates the need for marketing to be the middle man.
Marketing teams in the built world leverage project-based digital asset management solutions to store and organize project photos and respond to RFP requests. OpenAsset, the only project-based DAM company for the built world, even integrates with InDesign, further streamlining workflows for marketing teams that are under tight deadlines to complete proposals.
Sales and business development teams use digital asset management software to help close deals. With a sophisticated organizational structure, team members can find exactly what they are looking for when they have minimal time. They never have to ask marketing if images are approved to share, so they can spend more time making the final proposal or presentation perfect.
Business development teams for architecture, engineering and construction firms benefit more if theyre leveraging a project-based DAM. Winning new projects often comes down to pulling together the most relevant information for proposals, and having assets organized by project simplifies efforts.
Information technology (IT) teams keep the company running smoothly. However, this can be difficult when images are clogging up the server and team members, often marketers, are continuously asking them to fix broken links.
Digital asset management solutions solve this issue by storing images in the cloud, freeing up internal servers. DAM software also reduces the amount of time IT spends fixing broken links or giving team members access to the correct folders.
Many industries use digital asset management to store and organize their assets. Lets look at a few and the different benefits DAM provides.
Manufacturing companies leverage DAM to access images, collaborate across the organization, improve operations and optimize workflows.
As manufacturers launch new products, they need a system for approved images and assets so the marketing teams can create campaigns quickly. Theyre able to empower their team members and strengthen their brand through a library that enables search by SKU and product IDs.
A retail organization that uses digital asset management software is able to stay on brand and consistent across all channels. These companies typically leverage brand-based DAM solutions to store, organize and manage their materials across departments and teams.
Federal, state, and local government agencies have a plethora of digital assets they need to manage including images, videos, documents and official forms. A digital asset management system helps these agencies keep track of all their digital files in one place with data security. It can also help them share files internally and with the public.
In the healthcare industry, hospitals and clinics need to manage digital medical records, X-rays, and other images for example. They also need to be able to share files securely with patients and their families.
In education, digital asset management examples include keeping track of student records, transcripts, and ID photos, and sharing digital resources with students and teachers.
Architects rely on beautiful photography to showcase their projects in marketing collateral and proposals to win new business. But managing an ever-growing image library can be time-consuming and frustrating. Project-based DAMs, like OpenAsset, allow firms to store their images in a cloud-based solution and organize them by project. DAM ensures assets are easy to find when firms receive last-minute proposal requests and ensures the firm is only showcasing its best work. In addition, digital asset management helps architecture firms maximize their photography investment and repurpose their images.
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Learn how architecture firms, like Foster + Partners, leverage digital asset management to create photo libraries available to staff anywhere, anytime here.
Like architects, engineers rely on project photos to win more business. DAM allows engineers to easily find images, improve efficiency and boost productivity. DAM solutions like OpenAsset integrate with ERP and CRM systems, allowing firms to retain a single source of truth and push data into OpenAsset. For example, Dewberry integrated their OpenAsset system with Deltek Vision, allowing them to easily find product information via OpenAsset search.
Digital asset management also solves time and cost challenges for construction firms. Our research shows that nearly 75% of firms currently leverage a DAM solution to manage their growing image library. Ninety-two percent of those firms report an increase in overall efficiency.
Some DAM solutions integrate with Construction Management Platforms to streamline workflows and strengthen collaboration. Follow the link to see how JHL Constructors leverages the OpenAsset-Procore integration to empower their marketing teams with prioritized project photos.
Your company needs digital asset management software if you have a growing image or digital asset library, and your images arent easily accessible.
Heres a quick checklist to help you evaluate if DAM software could help your organization. If you can answer yes to any of the below, your company needs DAM.
Once youve identified that your company needs DAM software, its time to make a business case for your leadership team. Weve created a guide to making your digital asset management business case to make that process easier. It covers how to get the buy-in, shows who uses digital asset management software and showcases your return on investment. You can download it for free here.
OpenAsset is the only project-based DAM solution built for architecture, engineering and construction firms. If youre interested in learning more, lets chat!
Dams are an important part of our infrastructure. They also generate hydroelectric power, which is a renewable and emissions-free source of energy. In addition, dams help to control floods. Despite their importance, dams are often taken for granted. We expect them to be there when we need them, but we dont think about the maintenance and repairs that are necessary to keep them in good condition. Unfortunately, dams can fall into disrepair if they are not properly maintained. When this happens, they can pose a serious risk to the communities that they were built to protect.
The Hazards of Dam Failure
Dam failure can cause loss of life, damage to property, and environmental devastation. It can also lead to loss of power and water supplies, and interruption of transportation and commerce. In short, dam failure can have a major impact on a community.
Dams play an important role in our lives by providing water for irrigation, drinking, industry, and hydroelectric power; controlling floods; and more. However, they require regular inspection and maintenance to prevent dam failurewhich can have devastating consequences such as loss of life and damage to propertyand eventual replacement when they reach the end of their useful life span.
There are many reasons why dams fail. Poor design, inadequate construction, poor maintenance, and changing conditions can all contribute to dam failure. One of the most common causes of dam failure is overtopping, which occurs when the water level in the reservoir exceeds the height of the dam. This can happen due to heavy rainfall or rapid snowmelt. Overtopping can damage or destroy the dams spillway, which is designed to safely release excess water from the reservoir. If the spillway is damaged or destroyed, the water level in the reservoir will continue to rise until it eventually overflows the dam itself. Another common cause of dam failure is foundation instability. This can occur due to changes in the foundation material (such as erosion or settlement), poor construction, or inadequate maintenance. Foundation instability can cause cracking or leaking in the dam structure, which can lead to overtopping and eventual failure.
The Importance of Dam Maintenance
To prevent dam failure and its devastating consequences, it is important to regularly inspect and maintain dams. Dam owners (usually government agencies or utilities) are responsible for performing these inspections and making any necessary repairs. However, even with regular inspections and maintenance, dams will eventually reach the end of their useful lives and need to be replaced. Dams are built to last, but they still need regular maintenance. Over time, dams can develop cracks or leaks. If these problems arent fixed, they can lead to serious issues like dam failure or collapse. Thats why its so important to have a team of professionals who can regularly inspect dams and make repairs when necessary. Determining when a dam needs to be replaced is a complex decision that takes into account many factors such as age, condition, safety concerns, cost of repair/replacement, environmental impacts, etc. Ultimately, the decision whether to repair or replace a dam should be made by a qualified engineer with experience in dam design and construction.
Dam Construction and Repair
When constructing a new dam, its important to use high-quality materials and follow best engineering practices. This will help ensure that the dam can withstand the forces it will be subjected to and provide many years of service.
Dams can sustain damage from a number of sources, including floods, earthquakes, landslides, and even human activity. When a dam sustains damage, its critical that the repairs are carried out quickly and correctly to avoid any further damage or danger to the surrounding area. Dam repair can be a tricky business. Because dams are such massive structures, fixing them can be complicated and expensive. Thats why its so important to catch problems early on before they become too big to handle. By performing regular maintenance and inspections, we can avoid costly repairs down the road.
Types of Dams
There are two main types of damsgravity dams and embankment dams. Gravity dams are constructed using concrete or masonry blocks that can withstand hydrostatic pressure and keep the water in check. Embankment dams are made from earth material such as soil or rock which is then reinforced with a layer of asphalt or concrete to prevent water leakage. Depending on their size and purpose, both types of dam construction can have a wide range of benefits.
Flood Control
One of the primary benefits of dam construction is flood control. By blocking off part of a rivers flow, it reduces the amount of water downstream. This helps to minimize damage caused by flooding in areas downstream from the dam site. Furthermore, when properly designed and maintained, a dam can also help reduce sediment buildup in rivers and streams, which further improves flood control measures in other areas downstream.
Irrigation and Hydropower
Another benefit of dam construction is its ability to provide irrigation for nearby agricultural lands. By controlling how much water is released from a reservoir created by the dam construction, irrigation projects can be set up to ensure that fields receive just enough water for optimum crop growth without flooding them or wasting precious resources due to evaporation or excessive runoff. Additionally, many large-scale dams feature hydropower systems that use flowing water to generate electricity for local communities or even entire countries.
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