Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue. It&#;s no wonder that demand for outstanding creative work &#; from photography and graphics to copy and video &#; is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.
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DAM technology benefits are often based on different use cases, but across the wide range of ways that DAM systems are used, we've found these benefits to be universal.
10 universal benefits of digital asset management
1. Organize content in one system where team members and external partners can find exactly what they need.
The perpetual need for marketing content means new assets are always being created. But having more files can mean it&#;s easier to misplace them. A centralized location where users can consistently find what they need, when they need it, keeps teams aligned and content accessible. Plus, DAM solutions can eliminate the costs associated with recreating lost materials &#; once they&#;re stored in the system, they&#;re secure and easy to retrieve.
2. Streamline your workflow for sharing proofs, collecting feedback, and getting approvals from each reviewer.
A variety of DAM tools bring efficiency and agility to content creation. Version control, on-the-fly file conversions, and workflow approval functionality reduce time spent on manual tasks &#; like legal approval, brand review, and photoshoot workflows &#; to expedite and enhance creative production. DAM facilitates cross-team collaboration and reduces the possibility of costly miscommunications.
3. Repurpose your best-performing content to save time and valuable resources.
By providing a complete picture of available content, DAM systems can extend the value of assets through reuse and repurposing. Adapting existing copy, imagery, video, or other creative content for another use isn&#;t just about reusing content, it&#;s about reimagining content to serve new purposes. With past and current content easily accessible, teams can evolve past projects and give them new life while saving time, money, and resources by building on assets that already exist.
4. Ensure brand consistency by aligning brand guidelines and content across creators and communicators.
DAM solutions help ensure all team members and external contributors are using the same, on-brand files. By directing everyone to a secure, single content repository with simple search tools, marketers can curtail the use of outdated or low-quality file versions. Internal content collaborators, sales teams, and external partners can all have instant access to materials in a self-serve environment &#; whether that&#;s with portals, through a mobile app, or via other tools. The use of the right content at every customer touchpoint helps ensure brand consistency.
5. Integrate your martech stack so that content is available wherever you need it.
Teams need the flexibility to use the software that helps them do their best work. Often, that results in multiple systems across teams and certainly across the company. But work still needs to come together consistently and efficiently. By integrating tools in your marketing technology (martech) stack, teams have secure access to the same content in whatever system they are using. This keeps content and data aligned across teams and channels.
6. Monitor content effectiveness by understanding where and why teammates publish content and measure how well it engages your audience.
DAM systems often include analytics tools that track who is using which assets &#; when, where, and how. With new features and reports being added regularly, this data can be used to inform system optimization and influence important content strategy decisions. Using data to inform content strategy allows teams to identify opportunities to reuse their best-performing content, ultimately saving time and valuable resources.
7. Minimize the risk of content rights and usage violations.
Governance tools allow DAM administrators to control how different user groups can interact with assets. This allows organizations to restrict access to sensitive content or limit download privileges on certain files. Integrating digital rights management (DRM) technology extends this protection using functionality like digital watermarking and tracking software to monitor files after their distribution as well.
8. Collaborate across geographies and timezones.
Cloud-native DAM platforms epitomize scalability and remote collaboration. The benefit of such flexibility is that teams across the globe can access, manage, and distribute digital assets with minimal latency, ensuring no regional team is out of sync. Businesses benefit from a global workforce that is always connected, breaking down geographical barriers and speeding up global marketing initiatives.
9. Consolidate redundant tools.
By centralizing their content, organizations often find overlap in tools across teams and departments. This redundancy not only results in unnecessary expenses, but also opportunities for inconsistency in assets and information. Consolidating tools for content storage, file sharing, and collaboration into one system saves money, makes content easier to manage, and helps uphold brand consistency.
10. Increase efficiency through artificial intelligence and machine learning.
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Artificial intelligence (AI) and machine learning (ML) have become the engines of efficiency within DAM systems. With image recognition software helping to automate metadata tagging and asset organization, these tools drastically reduce manual labor and minimize the risk of human error. This leads to significantly faster retrieval times and ensures that the best content can be activated instantly according to need, boosting operational efficiency and saving valuable time.
Find the best DAM software for your team
As the central source of truth for marketing assets, a DAM system streamlines and manages content across its lifecycle &#; from creation to preservation. And it creates workflow efficiencies that help teams expand their productivity in support of larger business goals.
If you&#;re just starting on your DAM journey, we know there can be a lot to consider, but here are more resources and tips for your selection process.
And when you&#;re ready, we&#;ll be here for you. Request, watch, or click through a demo of Acquia DAM (Widen) to discuss how digital asset management can support your unique business needs.
Note: This article was originally published in and has been updated to remain current.
A digital asset management system (DAM) is a type of software that can store, share, and organize all your digital assets in one location. These assets can be images, audio files, videos, documents, or other media and a DAM allows them to be shared across teams securely and efficiently.
Virtually every business can benefit from having a DAM system, including web development businesses. Here are six of the top benefits.
Web developers need quick and easy access to brand and other approved digital assets throughout the asset life cycle. Having a digital asset management system can do this. DAMs also:
Without a DAM, you&#;d likely have to store assets in cloud storage or physical drives. These aren&#;t secure or reliable, and they are difficult to search and organize. With a DAM, you don&#;t have to worry about encrypting or protecting files &#; DAMs protect your assets in a secure storage center, and it also protects the channels assets are sent through.
Most DAMs allow you to add additional encryption and security protocols through software without needing an additional third-party program in the event your assets must be extra secured.
You can also rest assured your assets will be protected against virtual hackers and viruses.
Most websites use a variety of stock photography or in-house photos and other assets. A DAM allows you to display usage restrictions for users and store copyright information so you can ensure images, videos, and other files aren&#;t used where or when they shouldn&#;t be.
This can also help with reputation maintenance, allowing employees to only view and post approved content that is standard, high-quality, and on brand.
DAM systems have a number of features that support organization, like easily labeling and organizing assets in folders, and adding keywords, categories, and subcategories to those files or groups of files. This allows for easy searching, identifying, and sharing of assets. It also saves space, helping your server to function at top-speed without having to delete or archive files.
Through the DAM, you can easily communicate with colleagues or clients about changes or updates to assets. Everyone can see these changes or updates directly in the DAM and can add comments and share thoughts with team within the system, eliminating the need for back-and-forth communication.
Storing assets in and working out of a DAM can help improve collaboration and communication between teams and employees, while centralizing workflows and reducing the time it takes to complete a project. This can allow web developers to be more successful in their day-to-day roles.
In the DAM, you can view system usage, including who is handling assets and how they are using those resources.
You can also analyze which assets in the system provide higher ROI and lower ROI, allowing you to easily improve low ROI assets through changes or modifications. This can help reduce overall company expenses and increase production, generating more revenue.
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Written by Robert Burgee, Director of Marketing for MerlinOne, an AI Driven digital asset management solutions company. He has been in digital marketing since and enjoys aerial photography and saltwater reef aquariums as hobbies.
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