Unacast is a foot traffic data provider.
The company is the world’s best interpretation system supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.
We provide foot traffic patterns that help data driven retail stores make better investment and site selection decisions.
Our data preparation and data mining techniques help drive return on investment (ROI) in target markets for both bricks and mortar and online retailers. To learn more about how Unacast supports retail analytics, schedule a meeting with us.
Retail analytics help a business make more informed decisions. It can improve the customer experience based on metrics like store performance, consumer habits, sales trends, and more.
The retail analytics market continues to grow and is expected to expand at a rate of 18% up to 2025. By then, it will be valued at $9.5 billion. Companies are increasingly considering retail analytics as part of their competitive advantage.
From sales and marketing to planning and pricing, retail analytics is a critical enterprise asset and an essential competency for today’s modern retailer.
Retail analytics refers to a set of analytical data that helps a retailer manage a variety of operations like:
Retail technology sits at the heart of the digital transformation of retail business. It provides detailed customer insight with scope and need for improvement.
If you’re looking to equip your business with the latest retail technology, consider these popular retail analytics companies to get you started:
Founded: 2012
Location: Madrid
CARTO brings spatial analysis to a wide range of organizations. They offer spatial retail analytics tools for site planning, geomarketing, and supply chain optimization.
The brand gives customers a superior omnichannel experience while taking the pain away from selecting, collecting, and consuming spatial data.
Founded: 2007
Location: San Francisco
RetailNext is the first in-store analytics platform that was expressly designed to address the changing face of retail.
Trusted by hundreds of brands from around the world, the system offers a complete suite of products for the modern retailer, from visual merchandising to asset protection, the Shopper Journey platform, traffic tools, and more.
Founded: 1997
Location: South Carolina
eSite Analytics offers customer behavior analysis for growing retailers. The full-service spatial analytics firm helps retailers make more profitable, location-based decisions.
The company has a variety of tools like forecasting, address appending, site selection, customer profiling, and much more. eSite Analytics helps a business maximize earning potential and avoid underperforming locations.
Founded: 1994
Location: Fort Worth, TX
Buxton is a platform designed to offer consumer intelligence technology and services for purpose-built decision-making. This helps to guide retailers with site selection, strategy, marketing, economic development, and more.
Buxton has a growing number of applications to help a retailer survive and thrive in a rapidly changing environment. Companies can discover insights about consumers and markets to make the right choices for their brands.
Founded: 2020
Location: Sweden
Sensormatic IQ is a part of Johnson Controls, a company innovating retail and technology for over 120 years. The program integrates diverse data streams in an open and agile environment under a single platform umbrella.
Sensormatic IQ empowers retailers to optimize store operations, act on intelligent, data-driven outcomes, and identify new opportunities for growth. Harness the power of data, inventory, and loss prevention and turn insights into outcomes.
Founded: 2013
Location: Tampa
SiteZeus is a site selection platform powered by advanced artificial intelligence. Forward-thinking companies leverage the tool to make better location-based decisions.
The system empowers teams to make the right call in any economic landscape and optimize portfolio health. It’s designed to boost the confidence of multi-unit brands when optimizing across markets.
Founded: 2008
For more information, please visit Simultaneous Interpretation System.
Location: Dallas
Tango Analytics is a cloud-based SaaS solution that offers a variety of innovative features for retailers, like Store Lifecycle Management (SLM), real estate consulting, and Integrated Workplace Management Systems (IWMS).
The retail analytics platform was built to address the demands of today’s omnichannel retail; where location is everything. This requires a universal solution that’s cloud-based, easy to use, and driven by innovation.
Founded: Washington, D.C.
Location: 2011
Radius Networks is a retail analytic provider that uses location intelligence to help retailers streamline their data. The company offers a wide range of hardware and software services designed to enable hyper-proximity and micro-location engagement opportunities.
When it comes to eliminating wait times and improving customer engagement, FlyBuy by Radius Networks is a prime choice for vendors.
Founded: 2015
Location: California
Dor helps to drive retail operations with foot traffic analytics. It’s a complete “people-counting” solution for retail and facility management. It democratizes the power of big data and offers every retailer an affordable and accurate customer monitoring system.
Dor provides tools that help make better staffing and marketing decisions. The simple data visualization and analytics programs help hundreds of brands understand the story their foot traffic tells.
Founded: 2013
Location: New York City
Reonomy empowers teams to research property details, identify opportunities, and strengthen an organization’s infrastructure. The platform helps to elevate strategic business decision-making with location-based data sets.
Reonomy is the leading provider of CRE insights. They empower leading retailers with actionable data and automated solutions to better understand your customers. It helps to streamline the research process and gain a comprehensive market understanding.
Learn more about how to use Unacast data to inform your retail strategy.
Schedule a MeetingThere are many factors driving growth in the retail analytics space. More retailers are adopting cloud-based software, as well as location-based hardware like RFID, in-store Wi-Fi, and IoT devices. Since these two technologies work hand-in-hand, retailers have access to more information than ever before.
When it comes to trends, here is what to expect next in the retail technology industry:
This is retail analytics that uses data mining, predictive modeling, and machine learning to predict what will happen next. It takes the guesswork out so retailers are more confident about the decisions they make.
Taking artificial intelligence to the next level, once a solution predicts what will happen next, it can also prescribe to retailers the best course of action. For example, software that recommends items to mark down based on sales and inventory data.
Retailers should also be seeking a custom analytics solution to best suit their business needs. Every store is different. It makes sense that the best retail analytics companies will have tailored offerings and personalized solutions for the greatest data efficiency.
What’s more, after putting Square through the wringer, our research team gave Square perfect scores of 5/5 for its business management, inventory management, and business development tools — beating every single other provider we’ve researched to the punch. This means that if you choose Square, you don’t need to tradeoff between practical features and business expansion tools unlike with solutions like Zettle and Vend.
After giving Square a try ourselves, we found its software and hardware are easy to use too, making it our top POS pick for smaller businesses and a great option for those just starting out. The provider has also recently improved the Bluetooth connectivity for its chip and pin Square Reader, making it even easier for small vendors like market stalls and kiosks to take payments on the go.
Since we last reviewed the POS back in April, it’s also launched Square Subscriptions, a Square Online feature that allows ecommerce retailers to sell products on a recurring basis. This makes Square even more competitive for omnichannel retailers looking to secure consistent revenue.
But Square isn’t just an asset to small or omnichannel sellers. With no other provider offering such strong business features, alongside a huge app marketplace that lets you connect loads of third-party services to your POS, we also found that Square is the definitive choice for any business after a comprehensive retail solution.
Square is also our best-rated POS system for food and beverage buisnesses. See how it compares to the competition in our best POS systems for restaurants guide.
Alongside Zettle by PayPal, Square is the most affordable POS we’ve reviewed — making it ideal for small or temporary vendors like market stalls or pop-up shops.
Square Free lets businesses get up and running at no monthly cost. However, they will need to pay 2.6% + 10 ¢ for each card-present sale. This plan contains access to Square’s retail POS app, basic inventory tools, and a complimentary card reader.
Square also offers two paid tiers, Square Plus, and Premium. Square Plus is available for $60 per month and includes everything in the provider’s free tier with more advanced inventory and reporting features, and slightly lower transaction fees of 2.5% + 10 ¢ for each card-present sale.
Finally, Square Premium contains the provider’s full suite of retail features including account management tools, and pricing is available on request.
Check out our pricing table below to learn more about Square’s different plans.
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